Creating Results w/ Travis McCleery

January 2, 2018

In this episode, I sit down with Travis McCleery, CCO of Root Insurance about many different things including how they go about testing ads.

This episode is a little different. While all of my guests so far have been external companies for businesses, Travis has a bit of a different perspective because he works internally for a company. One of the biggest reasons that I wanted to talk with Travis is because he cares deeply about measuring the success of advertising and marketing — then reacting quickly to make it even better.

For more information on Travis, you can go to https://www.cleerdesign.com/ and for more info on Root, you can go to https://www.joinroot.com/

Written by Matt Vojacek


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