Creating Value w/ Tonic Studios

January 9, 2018

In this episode I sit down with Natasha Wheeler and Andrew Goldsmith, the founders of Tonic Studios about the value of screen printed apparel.

If you’re like me, you want the best price on everything you buy. You can call it being frugal or being cheap, I don’t care, but I always make sure I get the best deal on things. Now, that doesn’t mean I simply want the cheapest prices on things. There’s plenty of time where I knowingly pay more for something I’ve seen somewhere else.

The reason I do that is all about value. If spending more money leads to a greater return on my investment, I don’t need to think twice. When I tell people how much I spend on my accountant, some people say “wow that’s a lot”. But the fact that he’s saved me thousands of dollars on avoiding fees, it’s an amazing value for me.

People like Natasha and Andrew have a super focus of not just making T-shirt’s, but understanding their customers and delivering as much value as possible. They’ll be the first to tell you there’s others cheaper out there, but if you want value for the money, they’re the ones you call.

For more information on Tonic Studios, you can go to

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