Graphic Design

Let’s start with a simple question: What is graphic design?

Graphic design is a process of problem-solving that uses elements like typography, photography, and illustration. It’s about arranging, pairing, adjusting to create balance and visually interesting compositions by using lines, size, color, textures, shapes, and space.

While we do specialize in motion graphics, a large part of our process is design and illustration. 

Using graphic design, we create things like:

  • Branding assets (patterns, iconography, illustrations)
  • Hand-drawn illustrations
  • Web Design and user interface (UI)
  • Character design and Illustrations
  • Social media ads, banners, and graphics
  • Print material
  • Advertising graphics and signage
  • Books
  • Newsletters and email marketing
  • Packaging
  • GIFs
  • Event branding
  • Product Design

The Process

The process of using graphic design always starts with a problem (or goal) and we use that information to create a brief that helps us plan the best paths to a solution. Sometimes we first start by using our strategy process to help create that brief. From there we begin to visually explore some of the different paths we can take to the desired outcome. Once that’s decided on we create all the pieces of what’s needed and deliver at a high quality, always keeping the principles and elements of design in mind every step of the way. Based on the type of project, the process will go in one of many directions from there, but always ending with a visual solution.

The Value of Graphic Design

The value of graphic design is one of the easiest to quantify with businesses. Here’s some research and stats of interest.

  • Forester Research shows that, on average, every dollar invested in experience design brings 100 dollars in return. That’s an ROI of a whopping 9,900 percent.
  • Design-driven companies have outperformed the S&P Index by 219% over 10 years. (Source: Design Management Institute).
  • 94% of consumers will leave a website with poor graphic design. (Red Website Design).
  • 60.8% of digital marketers say that visual assets are imperative to successful marketing. (Red Website Design)
  • social media posts that feature visual assets like images deliver a 650% higher engagement rate than plain text posts. (Red Website Design)


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