Let’s start with a simple question: What is graphic design?
Graphic design is a process of problem-solving that uses elements like typography, photography, and illustration. It’s about arranging, pairing, adjusting to create balance and visually interesting compositions by using lines, size, color, textures, shapes, and space.
While we do specialize in motion graphics, a large part of our process is design and illustration.
Using graphic design, we create things like:
The process of using graphic design always starts with a problem (or goal) and we use that information to create a brief that helps us plan the best paths to a solution. Sometimes we first start by using our strategy process to help create that brief. From there we begin to visually explore some of the different paths we can take to the desired outcome. Once that’s decided on we create all the pieces of what’s needed and deliver at a high quality, always keeping the principles and elements of design in mind every step of the way. Based on the type of project, the process will go in one of many directions from there, but always ending with a visual solution.
The value of graphic design is one of the easiest to quantify with businesses. Here’s some research and stats of interest.
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