Explainers

No. More. Boring. Explainers. Period.

No matter what the content is that you need explaining, we want to take it to the next level. If you have a complicated product or service, explainers can be an incredibly helpful tool for your audience

 

Just because something is complicated or has many working parts, doesn’t mean that it needs to be boring!

An explainer animation is a short video (often animated) that explains a service or product for a company to its potential customers. Often used to explain the simple function or benefits to a complex service or technology. Take a look at this example of an explainer from our portfolio to get a better idea.

 

It’s not always about simplifying the information being relayed, but more breaking it down into understandable chunks or highlighting the most important steps within a process. Visuals put into motion can make big ideas more accessible and it’s something we love to assist with. 

The Process

When we get into production, we will ask questions and work together to find the most thorough, yet accessible way to break your topic down and create a narrative around it for your audience to follow. We will also be sure to keep your audience in mind throughout this process as it is imperative that they have a clear understanding.

  • Why not just use a whiteboard animation?

    For some people, that might do the trick, but whiteboard videos lack some fundamental elements to really connect with a viewer:

    • They don’t connect with a viewer, they just explain something. The difference of talking at someone vs with someone.
    • They’re often done at a low quality that hurts viewer trust.
    • They often don’t match a brand or existing tone of material at all leading to viewer confusion.
  • The value of an explainer video

    Perhaps the strongest value of an explainer video is retention. If the average visitor to a website spends 1min on a site, an explainer gets them the information they need in a quick and memorable way.
    Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. (Source: Video Brewery)

Here are some examples of explainers. And you can find more by looking under the “Work” section of our website.

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