Explainers
No. More. Boring. Explainers. Period.
No matter what the content is that you need explaining, we want to take it to the next level. If you have a complicated product or service, explainers can be an incredibly helpful tool for your audience
Just because something is complicated or has many working parts, doesn’t mean that it needs to be boring!
An explainer animation is a short video (often animated) that explains a service or product for a company to its potential customers. Often used to explain the simple function or benefits to a complex service or technology. Take a look at this example of an explainer from our portfolio to get a better idea.
It’s not always about simplifying the information being relayed, but more breaking it down into understandable chunks or highlighting the most important steps within a process. Visuals put into motion can make big ideas more accessible and it’s something we love to assist with.
The Process
When we get into production, we will ask questions and work together to find the most thorough, yet accessible way to break your topic down and create a narrative around it for your audience to follow. We will also be sure to keep your audience in mind throughout this process as it is imperative that they have a clear understanding.
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Why not just use a whiteboard animation?
For some people, that might do the trick, but whiteboard videos lack some fundamental elements to really connect with a viewer:
- They don’t connect with a viewer, they just explain something. The difference of talking at someone vs with someone.
- They’re often done at a low quality that hurts viewer trust.
- They often don’t match a brand or existing tone of material at all leading to viewer confusion.
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The value of an explainer video
Perhaps the strongest value of an explainer video is retention. If the average visitor to a website spends 1min on a site, an explainer gets them the information they need in a quick and memorable way.
Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. (Source: Video Brewery)
View More
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Arcadia – Lake House
Telling complex stories through unique visuals brought this campaign to life for Arcadia.
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Provide
This comprehensive campaign was completed with 2D and 3D animation and live action.
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Unifihealth
So many big words and acronyms, it’s hard to even know what health plans you’re even selecting for yourself and employees. On top of that, every year it seems that these plans charge more and provide less.
