Using video for your business is a great way to boost your brand perception, position your business and make sales. While the first 2 are easy to understand, this article is aimed at the data behind making more sales with video. Below is an ongoing list of stats and data linked to articles or its source.
Conversion
In 2009 Zappos decided to start using video to show their products instead of just still images. Shortly after, they reported seeing a 6% – 30% increase in sales on those products.
In a more recent study, Brightcove found a +1.9% conversion rate difference on web sites with video over web sites without.
What does that mean for you?
Let’s say you have 1,000 visitors to your web site every month. If using video or animation you could turn 1.9% of those 1000 visitors into paying customers. That’s 19 visitors converted into paying customers. Depending on the product you sell, that could be thousands in additional profits every month.
Hubspot says that using video on a landing page converts up to 80% more than a page without video.
Attraction
Video attracts 2-3x as many monthly visitors, doubles time on site, and has a 157% increase in organic traffic from search engines. (Source: MarketingSherpa)
Blog posts incorporating video attract 3 times as many inbound links as blog posts without video. (Source: SEOmoz)
Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source Mist Media)
What does that mean for you?
By simply including video or animation on your website you can gain 2x your current users through search engines. Search engines like google favor video with text in an effort to serve high-quality content to users.
Retention
Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. (Source: Video Brewery)
What does that mean for you?
Have something to say that is very complex or wordy? Use video to make sure that information sticks in the minds of your viewers.
Time Is Money
50% more people will complete a 1 min video than a 2 min video. (Source: Wistia)
What does that mean for you?
There’s no such thing as a perfect length for video but the shorter, the better. A 10-second video is more likely to be watched in its entirety than a 1 min video but not all content works in just 10 seconds. Sometimes you need 21 min
Social
Videos are shared 1200% more times than links and text combined. (Source: Simply Measured)
What does that mean for you?
Want to make “Viral” content people share with each other? Of course, you do! Use video or animation to make that 12x more likely.
