Arcadia – Brand Film

While this one seemed a little intimidating, especially understanding some of the more technical language and aspects of data analysis and healthcare, we were tasked with making Arcadia look like the leather-jacket-wearers of healthcare data.

Arcadia is an analytics platform for healthcare organizations. While this seemed a little intimidating, especially understanding some of the more technical language and aspects of data analysis and healthcare, Arcadia assured us that while the technical language could be daunting, they made it all pretty cool. They were the leather-jacket-wearers of healthcare data… And we were all in. 

We got to work putting together concepts for our Discovery process and building a campaign. As part of this campaign, we presented the idea of creating a brand film, something that would really tell the story of Arcadia. It needed to speak to a prospective user or client of Arcadia’s, but also be something that would look slick on their new website.

Arcadia came with certain assets they wanted to feature in their film, including already-established 2D characters and graphics. But, they wanted to put these assets into a 3D world. This meant we needed to convert their 2D assets into 3D, including their characters.

We also wanted to do something a little different with this video by making it a continuously scrolling-style animation, which further emphasizes how interconnected the different sections of healthcare are that Arcadia helps.