Article

Staying true to your roots while discovering something new You know your brand, but understanding what best presents your brand to your audience can be challenging. When you are creating a video strategy for rebranding, or even just general branding, there is a lot of necessary reflection involved to properly portray your brand’s mission and […]

Are creatives still the best option? If you’ve been anywhere on the internet in the past few months, then you’ve most likely seen the buzz around Artificial Intelligence (or AI). From TikTok filters to chat assistants to photo filters… It seemed like half the population had little artificially generated profile pictures for a while. It […]

Much of our business is built on word-of-mouth and we’d love your help growing our studio. Here are 3 ways you can help us AND earn some cash this summer! 1. Help us meet new people* For each potential new client you introduce us to that turns into an online or in-person meeting, we’ll give […]

Unless you’ve been living under a bucket the last 10 years, you’ve heard the word, “Explainer”. What is an explainer exactly though? An explainer is a video that simply explains a brand’s product or service in a quick and concise way. Often somewhere between 1 to 2 minutes in length, an explainer’s goal is to […]

So, we did this project a while back. We got weeks into the process to realize there’s a problem. Apparently, our client’s internal messaging completely changed. So we ended up with a mostly finished video that was looking fantastic. But with no real client anymore, we decided to finish the video and auction it off […]

One of the most asked questions I get is from young artists interested in starting a career in design or animation. After answering that question many times, I decided to put this little article together going through the steps it takes to make it a career. Before you read on though, understand this. Being a […]

Since the Stone Age, people have been telling elaborate stories. They were first used as survival guides to understand life. Fast forward to now, compelling stories are still told every day in books and films. While we don’t use stories as much for survival these days, humans still crave great stories as if our lives […]

“What’s your budget?”, “Well, what’s the cost?”… The classic immovable object meets the unstoppable force that happens in project negotiations. The animation studio wants to know how much you’d like to invest to see what the possibilities are, while you’re trying not to get bamboozled into spending too much for something.  This article is aimed […]

So, what exactly goes into an animation project? Typically, we’d answer that question very briefly. In this post though, I’m going to break down the details for you so you can get a full understanding of what it takes to create an animated project and where that time is spent. Let’s start by taking a […]

Like any piece of marketing, when it comes to video content, we need to measure what success looks like. But, when it comes to video content, those metrics can be a little more difficult to spot. Many would say to just measure likes, follows, and comments but those are what we call, “vanity metrics”. Vanity […]