There’s something you need to know about your audience. Just like you, they don’t want to be sold to as “consumers” — They want to be understood and they want to be inspired.
Just a decade or two ago, you could simply pay for air time and people would rush out to buy whatever you were selling. Since then, it’s gotten very noisy out there with everyone yelling about why you need to buy their new thing. It’s estimated that we’re advertised to up to 5,000 times per day. With all that noise, people have trained themselves to tune out traditional advertising. They’re ignoring banner ads and they’re skipping commercials. So, how do you get through to people? The answer — You have to play a different game.
We exist to help brands reach their audience by helping you fight through the noise. We don’t do it by creating more ad pollution that will just be ignored, we do it by creating content your audience WANTS to watch.
Our creative process is about so much more than creating pretty pictures. We have a 4 step process in place to make sure every piece of content or campaign performs at its highest level for each and every brand we work for:
The first part of any project is simple, we take the time to learn about you, your brand, your industry and your expectations.We’ll discover what’s important to your business and start diving into opportunities.
With strategy, we’ll do our research into your company and it’s available data and discover creative opportunities for growth specifically in your business.
Once we know the problem we’re trying to solve and have an idea for how to solve it, we go into production with one of our 4 teams. Zwelly is our animation team, Ozoobee is our video and photography team, Bampelo is our design team and Zimboro is our experiential team.
Once production is completed, we don’t just leave you alone. We help you implement our work into your company for the best results to you.
We work with you to understand problems in your business, marketing, and advertising to help develop creative solutions to that problem.
We work with you to develop a content marketing strategy for your company. We help brands create content like blogs, vlogs, and other content needs to meet goals.
Everything we do starts with the story. It’s the part of any piece of content that must start with because it’s how humans have learned best over the last 10,000 years.
Using our 2d and 3d animation skills, we create things like explainers, short films, commercials, exhibit content, email gifs and much more for brands.
With live-action videos, we create things like branded films, interviews, courses, vlogs, podcasts, video training, and case studies.
Often used with one of our other skill-sets, we design and illustrate content for companies that include branding materials, print designs, and social media content.