2D Animation

2D animation is a technique that involves creating movement and storytelling using two-dimensional designs, drawings, or illustrations. It is a traditional form of animation that has been widely used in cartoons, films, advertisements, motion graphics, and online content.

2D animation offers a wide range of artistic styles and techniques. It can include hand-drawn animations, digital illustrations, or a combination of both. Our artists may use various tools and software programs to create and manipulate the drawings, add color, and meticulously apply keyframes and other effects to enhance the visual appeal of a video.

2D Animation has a wide range of use cases. Some of the examples being 

  • Brand Films and Campaigns
  • Explainers
  • Typographic Animations
  • Character Animation
  • Motion Graphics

The Process of Creating Animation

2D Animation is a process that involves creating animated visual content with the intention of conveying information, telling a story, or enhancing a user experience.

Our team starts by crafting art direction to match a brand and the tone of the story being told. Once all designs and illustrations are created, they get sent over to our team of animators that then apply movement in characters and objects to match the personality of a brand and the tone of the story.

The key focus throughout the process is to create an engaging and visually appealing animation that effectively communicates the desired message to the target audience.

The Value of 2D Animation

The primary value of 2D animation lies in its storytelling abilities. By leveraging the unique qualities of 2D animation, brands can effectively communicate their messages, entertain audiences, and differentiate themselves in a visually appealing and creatively expressive manner. The versatility, flexibility, and emotive power of 2D animation make it a valuable tool for brands across various industries.

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