In this episode, I sit down and talk with Thad Devassie, Principal of Ratchet Strategy about the importance of story for businesses.
Everyone claims to be a storyteller these days, but Thad is just that. He helps businesses use story to not only connect with their customers, but to align their internal staff.
You can find our more about Thad at http://www.ratchetstrategy.com/ and Joy Venture at https://www.joyventure.net/
