Provide – A Dream Come True
After working with Provide for over a year on a large campaign featuring two brand films, twelve product videos, social media templates, and two live action videos (all of which you can read about here), we created a new brand piece that took inspiration from a prior work, but in an entirely new style!
The Plan
We put together a few different concepts for this piece, but the Provide felt the most drawn to something new: 3D animation. And while we have incorporated some 3D into prior Provide projects, we had yet to do a full 3D piece for them. It was a new challenge! How do we take what we have been doing for Provide and apply it to a 3D world?
Approach
We started by designing what the characters would look like. Would they just be 3D versions of the other Provide characters or would they have a new look? After a couple different versions, we landed on Dr. Riley’s final form.
We also built out five other additional characters, including four Provide members who would be joining Dr. Riley on her adventure.
And after storyboarding, designing, and modeling, it was finally time to start animating! But how would these characters move? We ended up bringing in some influences from action movies, video games, and even Japanese anime. Below is one of our animators working out the movement for the opening scene.
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Provide
This comprehensive campaign was completed with 2D and 3D animation and live action.
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Torani – Glitter Cat
We want to inspire people and do our little part in making the world a better place. No more than 5 minutes into our planning conversations and it became abundantly clear that this was a story we NEEDED tell.
